James has an extensive career in the industry, first in airline catering with Forte/Alpha in the UK, in the US and Europe, then with Cara in Canada. He was later appointed as CEO of De Ster Group, based in Holland & Belgium. He has also been a director of Performa, providing creative customer service design and training to airlines & hotels in Asia.
He has held senior positions in Marketing, Commercial and CEO roles, whilst operating worldwide. Throughout his career, he has been recognised for his skills in business development and for delivering major business improvement initiatives.
Roy's people skills are widely respected and have been strongly evident in Sterling Bridge's development. He has a successful industry background including senior leadership roles in airport catering operations and in-flight catering services with Alpha, throughout the UK and Europe.
From mid 2005, he has been strengthening the company's position in the Executive Search sector and developing a new range of performance improvement services.